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The Buddhist and the Digital RoadMap

My friend Brian My old friend,  trainer and motivator Brian Leaning-Mizen had this little story amongst the gems in his newsletter this morning.  I like it – and wanted to share it here. An aging...

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Here’s why Mobile MUST be part of your Smarter Web Strategies

If you are wondering about the growth in mobile and whether to embrace mobile in your business planning, you need to check out some of the info in this latest report from Cisco. It’s a Cisco Public...

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How NOT to ask for Feedback

As business owners, we want feedback from our customers, right? And we think we always want positive feedback, right? Positive feedback is great. But it often ain’t the truth, and imho, it doesn’t...

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Does Pinterest work for business? Do 1 in 4 people really buy? Really?

Can Pinterest work for business? I’ve been wondering about this. Then I came across a report on Bizrate Insights about Pinterest and other image sharing sites, saying 1 in 4 online buyers buy after...

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How 9 Smart Businesses use YouTube to grow their customer base (Google’s Top...

Can your business use online video more effectively?  What can you learn from business organizations that the guys at Google think are doing it well? Google’s latest Official Blog post talks about the...

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“David beating Goliath” Case Study will inspire struggling retailers

In this day and age, can the little guy still take on and beat the big guys?  Here’s a new take on an inspiring story of a struggling retailer who fought off a global chain, re-established his niche...

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Is Social Gifting a Smarter Strategy for Retailers?

The new social gifting service from Wrapp.com was given a good rapp in an article published yesterday in Ragtrader.com.au. Wrapp is a new service that allows users to give their Facebook friends free...

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New tool from eBay uses Facebook Friend-Power for commerce, but what does it...

Finding smarter ways to successfully combine  online commerce with social networking is one of the holy grails of many businesses today.  Here’s how eBay are doing it…  What can you learn? A recent...

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SEO Periodic Table gives helpful overview on SEO

If you want a quick snapshot of SEO and the factors that are important, then wrap your head around the new Periodic Table infographic  (see below) from the guys at Search Engine Land. The factors are...

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Does Australian business ‘get’ the web?

Many businesses and business owners get bashed up for behind the game in the online world. I know,  I’ve done it. But sometimes it’s a bit unfair.  Then again, according to a recent survey, less than...

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Video advertising on YouTube with Google’s new AdWords for Video

Last month, Google introduced a new program for running video advertisements online. Video Ads are presented through YouTube searches and it seems also soon to be through the Google Content Display...

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Do you have a good website for Mobile users?

How friendly is your website for mobile users? It’s probably time to check it. If your mobile website needs work, you’re not alone. Lots of businesses are not up to speed with mobile websites yet....

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Three Smarter Strategies for Generating Online Sales

Strategies, tactics and tools… Last week, Wayne Spencer and I ran a special seminar in Albany for the Albany Chamber of Commerce. It was about big picture strategies for retailers and also lots of...

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The Future of Shopping – Can small guys win?

Is the future of online shopping going to be dominated by a handful of monolithic global online giants? Is price the only differentiator? What future is there for the businesses that are not ‘the...

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A special free tool for easier online business research

If you’re an experienced digital marketer, you’ll know about this tool already. If you’re getting started now or want to move your digital marketing in-house rather than relying on others, then this...

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All Web developers are crooks!

Michael was upset. He’d just wasted a lot of money on a new website and thought he’d been ripped off.  He wasn’t happy.  Many business owners are unhappy with their websites. Many seem to select the...

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YOU are the product, even if you don’t Like it

So much in the online world is free, but ‘free’ comes at price. If you are not paying to use a product, then you probably ARE the product. Take Facebook for example. Firstly, your use of Facebook...

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LinkedIn Passwords Leaked. Change Your Password Today!

Over 6 million LinkedIn passwords have been leaked online.  Apparently, they were encrypted but hackers are believed to be now working to crack them.  The story is here.  Change your LinkedIn password...

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Website Benchmarking – What can you learn from others?

Here’s a simple, free, easy and yet little-known approach to help with your benchmarking research. This method can help you fast-track your website benchmarking to quickly find some of the best...

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Lessons from Online Retailers in the USA

Online retailing is getting pretty sophisticated, but here are 7 simple pointers from a recent webinar presented by Shop.org.  You can read the full report here. 1. Efficiency rules: Price is...

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Why beats How when businesses use Social Media

Here’s an infographic with some ideas for using social media in your business. (Read on… it’s down below, at the end of this post.) The tips of what to do are pretty useful and may answer some of your...

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Becoming a Great Client will help you get a Great Business Website

How do you find the right ‘fit’ when choosing a web development partner? Here are 17 pointers to getting a great business website. It starts by finding the right partner and being a Great Client for...

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What did this CEO think of Catching Digital?

Just had this comment about my new book Catching Digital. (see below) It was in an email from Michael Ratner, CEO of Compendium Australia. Here’s what Michael said… Catching Digital by Richard Keeves...

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Workflowy for making lists and keeping your brain more organized

Do you want an easy tool to keep your thoughts and tasks better organized? Yesterday I came across a list-making tool called Workflowy and I’ve started to use it. It’s free – but that wasn’t why I...

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Seven Critical Lessons from a hacking victim who admits he should have known...

Oh my God!  I missed this story a few weeks ago.  What an eye-opener! Matt Honan, a senior technology journo had his digital life pretty much wiped out by a couple of hacker kids. We could call them...

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Announcing the Smarter Digital RoadMaps for Retailers Pilot Program

Many retailers are confused and uncertain about what to do in the online world. It’s not surprising. There is so much conflicting information around with so many confusing alternatives for retailers...

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Mary’s Views

Here’s the link to Mark Meeker’s latest report to Stanford on the state of the Internet – and the world! With 112 slides, Mary has lots of stats on a range of areas. It’s well worth a look. Her...

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How to Filter OUT the SEO Snake-Oil Salesmen

So, you want to get found in Google? Here are 24 Questions to ask first before you engage pseudo-SEO people who really may not have a clue and probably just want your money. Last year I put together 16...

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Why read Catching Digital?

Use Smarter Web Strategies to create your Digital RoadMap Here’s part of a presentation I gave recently as an overview of my book, Catching Digital. There is more info on Catching Digital here. Related...

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How important are Meta Descriptions to SEO?

Meta Descriptions need to get Smarter   How do you use Meta Descriptions?   Here’s a good question from Joe, one of my coaching clients. “Richard, I have a question on meta tags. When we are setting up...

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Business Website Reviews

If you want to improve your results online, start with a Website Review.  We’ll give you plenty of actionable recommendations and suggestions to make more money faster from your website.   Smarter Web...

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Digital RoadMaps Seminar on 17 April

How’s your Digital RoadMap? Now you can learn more about Digital RoadMaps. I’m running a seminar on Digital RoadMaps as part of the Business Knowledge and Software Expo at Burswood in Perth, Western...

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How vulnerable are you?

Check out this article on Remote Administration Tools.  If you find it scary, then review your security.  If you don’t find it scary,  read it again. How vulnerable are you? How easily can your...

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Use these Website Planning Tools for Better Results

If you’re planning a new business website, then here are three special website planning tools to fast-track your success.   These three special tools will help you learn what you need to know and do to...

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Social Media brings Risks, but you CAN reduce them

Social media may bring opportunities for your business, but it also brings risks. You can’t control what your employees say about you and your business on social media. Detailed social media policies...

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Ideal Customers and Customer Personas

If I asked you to describe your Ideal Customer, where would you start?  How old is she?  What does she do? Where does she live? What does she like? And what does she dislike? How can you attract her...

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Reference Check Your New Web Developers BEFORE You Hire Them

How can you get a better website? Before you formally engage a new web development company or digital agency to be your web partner, make sure you talk with some of their other customers. You can learn...

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How do you manage your business reputation in a corrupt online world? (And...

In a fascinating article by Fairfax Media, Malcolm Knox discusses allegations of online corruption and blackmail by some of the world’s biggest online businesses, including Trip Advisor and Yelp. You...

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Defining Core Values helps define you AND your business

I’ve learned a lot from my friend Michel Hogan. And I’ve still got a lot to learn.  Among the many things I have learned from Michel (and from others too) is the need to have very clear core values....

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Website Development is a Process, not a Project

The web ‘industry’ continues to talk about website development as if it is a project.  Business website development is a process, not a project. As a process, it’s continual.  A website is never...

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Back and into it…

Yep, it’s true. Things have been a bit quiet around here.  I’ve been tied up with the Digital RoadMaps pilot program – and then took some time off, mainly in Greece and France. Now I’m back. Let me...

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Mobile sites gotta load fast!

Yep, here’s a useful infographic from Strangeloop… Mobile users expect sites to load fast – An infographic by the team at Strangeloop Networks Related Posts: What did this CEO think of Catching...

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How to bridge the gap between IT and Business, and Five Questions for...

There’s an interesting article here on the Harvard HBR blog that talks about bridging the gaps between IT and the rest of a business. Key points from the article…   Quit making the same mistakes over...

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Do you need a better Digital RoadMap?

Finally got the video together from the Retail Forum we ran back in June.  (Yep, I’ve been a bit busy – and got side-tracked with a few diversions.  Now back to focusing on what is important.  You.)...

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Smarter strategies to stop Showrooming

Showrooming has become a massive problem for many retailers.  Showrooming is where customers find the right product in store – and then buy online elsewhere.  They simply treat the first retailer as a...

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Smarter Strategies to build Trust

Here’s a webinar on Trust Building that I ran a while back as part of the Digital RoadMaps program. The webinar goes for 39 minutes, so grab a coffee (or a glass of wine). Enjoy.  And let me know your...

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Great resource guide on Usability for eCommerce websites

Check this post at Digital RoadMaps about a new guide on Usability and how users navigate, find and select products on e-commerce sites. Related Posts: How to get a good business website: 17 Clues to...

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7 Key Points for Better SEO after the Google Hummingbird Update

Over the last few weeks, Google has made a major update to its search algorithm.  It’s called the Hummingbird Update.   (Why Hummingbird?  Google says it is “Precise and Fast”.) There is info here on...

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A Complete Guide to Google Authorship and Google Publisher

Are you trying to understand how to use Google Plus to help your SEO? Part of good practice now involves being recognized by Google as the Author of your blog and other articles you write that find...

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Launch of the Australian eCommerce Guide

Please take a look at the new Australian eCommerce Guide website.  The Guide has just been launched and is a new resource for Aussie eCom merchants. The Guide is published and edited by me, Richard...

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